SEO Metrics are unused and generally appreciated that can really help the different indicators of the success of the SEO measure you. But SEO Metrics do not only with stop Google Web Analytics; You will have an option if you are not very useful in your case.
Another tool web analytics should be included in your SEO priorities when you make online marketing and there are many available online free of charge.
Web Analytics - it focuses on the collection of your web information on the first day go so that you can create a base for your SEO efforts. Google and Yahoo (Yahoo Web Analytics) offer this kind of metric.
These metrics detect seasonal trends that can be confused with involuntarily as a SEO success or failure. What you should look for in web analytics are: number of visits, time spent on the page and bounce rate.
It includes a new report which will be tests for you and that is Google Analytics "Intelligence". You can use to identify and build segments which are related to changes in the behaviour of the visitors.
The Google Webmaster Tools - is very useful by giving you an overview of what keywords, your best Web site ranks for and key words which are pressed on. It is totally free to use and easy to install and configure.
You must monitor the following parameters: number of keywords that trigger results for your site, the position of your site on the results of research using specific keywords, the number of clicks for keywords and analyze statistics.
Competitive intelligence - there are several free or paid information tools and are available online. Each tool has its own advantages and disadvantages for precision and accuracy.
You can use Alexa.com, Compete.com and Google Trends for free tools. For the paid tools you can find on Compete.com, Hitwise, ComScore, Nielsen, etc.
The parameters you have to monitor are the trend page views and unique visitors. Also compare the visitors referred from other sites of two or more competitors.
Link Intelligence - links are always appreciated for many Web sites as a factor in ranking which can still give a boost to your page rank. It may go well with your competitive intelligence.
Parameters that provide these tools are oriented graphics back-link discovery and external backlinks and referring domains. Discovery of back-link graphic trends gives you an overview of your link building efforts and to know if they help with the classification of the page.
External backlinks by referring domain ensures that the ratio does not become inflated, with links to your page home but with links that are embedded into your content.
These measures are very important in monitoring the performance of your Web site and to know if your SEO efforts bear fruit. It is therefore preferable not to neglect the use.
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